Wednesday, June 16, 2010

New Media and New Marketing in the New Internet World

Times have changed. We are now in an era of "New Marketing". An internet world where you cannot sell anything to anyone. A world where people buy from you because you have built a relationship and where they trust you, believe in you and perceive you as an "expert".

In order to market your products and services in this "New World", you must build relationships. Social Media Marketing (SMM) gives you the tools to accelerate this relationship building, but does not completely replace person to person marketing, where building relationships is also the key to growing your business, increasing your sales and maximizing your profits.

I have created a simple formulas for "Building Relationships" online and offline. This acronym was created with the help of one of my Social Media University students, Joe Garafolo, who realized that the three steps that I outline for building relationships spelled out this simple acronym. The acronym helps me program my students to remember how to build relationships.

In order to build relationships you must fill up your marketing efforts with G.A.S.
  • First: Give away your knowledge.
  • Second: Answer Questions
  • and Third: Solve problems

If you think about it, why do people search Google and enter your web site? Because they are either looking for knowledge and/or questions, or they are trying to solve a problem they currently have. Can you think of any other reason they visit your web site? Don't answer... it's a pronounced "no". They come to the web or your web site looking for G.A.S. Your job is to pump the G.A.S.

Finally, when trying to figure out what to update (write) on Facebook, Twitter, LinkedIn or any other Social Media Marketing engine, remember to write something that "Builds Relationships". Write something that shows your expertise and knowledge and helps the reader gain that knowledge or wisdom. Write an update that anticipates and answers the reader's questions. Or think about what problems you solve for your clients when they purchase and use your product or service and post an update that teaches or shows them how you solve their problems.

Everything you write or send your clients or potential clients, online or offline, should fit into the "Building Relationships" model of G.A.S. Give of your Knowledge, Answer Questions and Solve Problems. Building Relationships is the "New" and only way to market your products or services in the "New Marketing" world. Give it the G.A.S. and you will enjoy new prosperity in your business.

Manny Sarmiento - SMMM
"The Social Media Marketing Magnet Man"

Sunday, June 13, 2010

If You Are Not Social Bookmarking, You're Not Social Media Marketing

"If You Are Not Social Bookmarking, You're Not Social Media Marketing"

I have atended over 50 seminars, workshops, teleseminars and webinars about Social Media Marketing. Only 2 of them mentioned Social Bookmarking. This reaffirms that there are many so-called "Social Media Marketing Experts" who have no idea what they are talking about!

Social Bookmarking must be an integral part of your social media marketing strategy, if you want to see real results. Social Bookmarking serves multiple purposes; first, it can create real "dofollow" backlinks to your web site. Backlinks are important in increasing your rankings on Google and other search engines.

Second, Social Bookmarking can get you found on Google, Yahoo and Bing because... well, Google won't tell us why, but you will find bookmarked links for your website, YouTube video, blog and other links on Google results. As Nike says, "Just Do It". You will see the results in search engine searches.

Which Social Bookmarks should you use? I recommend, in order of importance, Propeller, Technorati, Digg, StumbleUpon, Delicious and Reddit. Propeller shows up often in search results on Google.

What should you bookmark? Bookmark as much as possible all of your other "Viral" accounts. For example, bookmark your video from your own channel (account). Bookmark your Blog, especially on (make sure that you have "claimed" your blog on Technorati). This is a secret - bookmark your Facebook account and your Twitter account. Get the RSS from Twitter on the RSS icon.

Last but not least, bookmark other people's stuff. If you like an article on someone else's blog, bookmark it on your accounts. Found interesting web sites while searching your subject matter? Bookmark it! You must open accounts in these Social Bookmarking sites in order to bookmark and see results.

Bookmark as often and as much as possible. The more you bookmark, the greater your results! Use to make it easier and faster.

Start Social Bookmarking today! Start seeing results today!

Manny Sarmiento - Social Media MagnetMan
New Media, New Marketing, Inc.

Tuesday, June 1, 2010

Top-Quality Content -- The Key To A Successful AdSense Site

Top-Quality Content -- The Key To A Successful AdSense Site

By Joel Comm

Google's got a problem. We've all seen it. We've all had to deal with it. We've all been frustrated by it.

Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.

The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.

I'm not interested in building sites like that, and no one else should be either. They're a waste of time for the publisher and they're a waste of time for users too.

And they're also completely unnecessary.

Creating top quality content -- the sort that builds loyal users and gets ad clicks -- is easy. You don't have to be a Pulitzer Prize-winning journalist to create good articles. And you don't have to write like Hemingway to create Web pages that bring users back.

You just have to write the sort of content that people find interesting. That's all there is to it.

The best judge of whether an article is interesting is you. If you find your content enjoyable to create, there's a good chance that your users will find reading it appealing too.

One of the easiest ways to create interesting content is to write product reviews. Whatever you like to do in your spare time is going to have plenty of products. That's true whether you're playing golf, building home entertainment systems or doing home improvements.

You already know which of those products are the best and which are disappointing.

Write short reviews of the products you own -- or would like to own -- and you'll provide valuable information for users.

And you'll also bring up highly targeted ads.

When you're looking to create a new site rather than pick topics that you know have high-paying ads, pick topics that have high interest for you. You'll be able to create better content, and you'll have more users who will return regularly and give your site a solid base.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit

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Posted by Manny Sarmiento -