Avoiding Social Media Marketing Failures

Avoiding Social Media Marketing Failures

By John Basilone


If you want to succeed in your SEO or any other business online, it is important that you know the effective ways about social media optimization. Below are some of the tips to help you market you prevent the risks of facing some of the most common social media marketing failures.
• List down all the things that you want to accomplish using your marketing strategy. Some of the things that you may want to include in your objectives are networking, SEO, customer relations, branding, and so many others.
• Always reach out for your target audience. Think like the way your target market does. What are they looking for and most importantly what do they want the most.
• Always give content that has the quality that they want. And see to it that you do it consistently. Consistent quality content is the key to help your social media marketing successful especially when it comes to search engine optimization.
• Do not give more time to marketing. Instead spend more time focusing on your content. If you would give high quality content, you do not have to try hard marketing because it will already do the work for you. You would be surprised to know how your website would become popular simply because you have the right content.
• Never abuse the power of optimization. With the right social media marketing strategies, sooner or later you will become part of the highest rankings in search engines. However, if you over-optimize it would actually do more harm than good in your website. Search engines are now doing some actions on sites who over optimize to prevent it from manipulating the results given by the search engines.
• Instead of giving a link to your site's homepage, link to your About Me section so that they would know more about you first and your website.
• Include resources in your link. People would get tired if they would see that you are promoting your own website again and again. Look for websites that are relevant to yours and include it in your content. Do not even hesitate to include the links of your competitors as well. You might be surprised to know that this can actually be a great way to start networking and interlinking which is very essential in any new website.
• Create a good social network with the other website owners. Those who are in the same niche as yours may be your competitor but it actually does not matter when it comes to marketing social media. They can be your partners by exchanging links, joining online ventures together, and so many more possibilities. Other than exchanging links, you can also exchange comments at the same time.
Author enjoys writing on wide range of topics and recommends SEO Houston for Social Media Marketing services. You may visit for more details.

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Posted by:  Manny Sarmiento - http://www.nmx2.com/





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New Media and New Marketing in the New Internet World

Times have changed. We are now in an era of "New Marketing". An internet world where you cannot sell anything to anyone. A world where people buy from you because you have built a relationship and where they trust you, believe in you and perceive you as an "expert".

In order to market your products and services in this "New World", you must build relationships. Social Media Marketing (SMM) gives you the tools to accelerate this relationship building, but does not completely replace person to person marketing, where building relationships is also the key to growing your business, increasing your sales and maximizing your profits.

I have created a simple formulas for "Building Relationships" online and offline. This acronym was created with the help of one of my Social Media University students, Joe Garafolo, who realized that the three steps that I outline for building relationships spelled out this simple acronym. The acronym helps me program my students to remember how to build relationships.

In order to build relationships you must fill up your marketing efforts with G.A.S.

• First: Give away your knowledge.
• Second: Answer Questions
• and Third: Solve problems

If you think about it, why do people search Google and enter your web site? Because they are either looking for knowledge and/or questions, or they are trying to solve a problem they currently have. Can you think of any other reason they visit your web site? Don't answer... it's a pronounced "no". They come to the web or your web site looking for G.A.S. Your job is to pump the G.A.S.

Finally, when trying to figure out what to update (write) on Facebook, Twitter, LinkedIn or any other Social Media Marketing engine, remember to write something that "Builds Relationships". Write something that shows your expertise and knowledge and helps the reader gain that knowledge or wisdom. Write an update that anticipates and answers the reader's questions. Or think about what problems you solve for your clients when they purchase and use your product or service and post an update that teaches or shows them how you solve their problems.

Everything you write or send your clients or potential clients, online or offline, should fit into the "Building Relationships" model of G.A.S. Give of your Knowledge, Answer Questions and Solve Problems. Building Relationships is the "New" and only way to market your products or services in the "New Marketing" world. Give it the G.A.S. and you will enjoy new prosperity in your business.

Manny Sarmiento - SMMM
"The Social Media Marketing Magnet Man"

http://www.nmx2.com
http://socialmediauniversity.blogspot.com
http://www.linkedin.com/in/mannysarmiento

If You Are Not Social Bookmarking, You're Not Social Media Marketing

"If You Are Not Social Bookmarking, You're Not Social Media Marketing"

I have atended over 50 seminars, workshops, teleseminars and webinars about Social Media Marketing. Only 2 of them mentioned Social Bookmarking. This reaffirms that there are many so-called "Social Media Marketing Experts" who have no idea what they are talking about!

Social Bookmarking must be an integral part of your social media marketing strategy, if you want to see real results. Social Bookmarking serves multiple purposes; first, it can create real "dofollow" backlinks to your web site. Backlinks are important in increasing your rankings on Google and other search engines.

Second, Social Bookmarking can get you found on Google, Yahoo and Bing because... well, Google won't tell us why, but you will find bookmarked links for your website, YouTube video, blog and other links on Google results. As Nike says, "Just Do It". You will see the results in search engine searches.

Which Social Bookmarks should you use? I recommend, in order of importance, Propeller, Technorati, Digg, StumbleUpon, Delicious and Reddit. Propeller shows up often in search results on Google.

What should you bookmark? Bookmark as much as possible all of your other "Viral" accounts. For example, bookmark your YouTube.com video from your own YouTube.com channel (account). Bookmark your Blog, especially on Technorati.com (make sure that you have "claimed" your blog on Technorati). This is a secret - bookmark your Facebook account and your Twitter account. Get the RSS from Twitter on the RSS icon.

Last but not least, bookmark other people's stuff. If you like an article on someone else's blog, bookmark it on your accounts. Found interesting web sites while searching your subject matter? Bookmark it! You must open accounts in these Social Bookmarking sites in order to bookmark and see results.

Bookmark as often and as much as possible. The more you bookmark, the greater your results! Use SocialMarker.com to make it easier and faster.

Start Social Bookmarking today! Start seeing results today!

Manny Sarmiento - Social Media MagnetMan
New Media, New Marketing, Inc.
http://www.nmx2.com
http://www.linkedin.com/in/mannysarmiento

Top-Quality Content -- The Key To A Successful AdSense Site

Top-Quality Content -- The Key To A Successful AdSense Site

By Joel Comm

Google's got a problem. We've all seen it. We've all had to deal with it. We've all been frustrated by it.

Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.

The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.

I'm not interested in building sites like that, and no one else should be either. They're a waste of time for the publisher and they're a waste of time for users too.

And they're also completely unnecessary.

Creating top quality content -- the sort that builds loyal users and gets ad clicks -- is easy. You don't have to be a Pulitzer Prize-winning journalist to create good articles. And you don't have to write like Hemingway to create Web pages that bring users back.

You just have to write the sort of content that people find interesting. That's all there is to it.

The best judge of whether an article is interesting is you. If you find your content enjoyable to create, there's a good chance that your users will find reading it appealing too.

One of the easiest ways to create interesting content is to write product reviews. Whatever you like to do in your spare time is going to have plenty of products. That's true whether you're playing golf, building home entertainment systems or doing home improvements.

You already know which of those products are the best and which are disappointing.

Write short reviews of the products you own -- or would like to own -- and you'll provide valuable information for users.

And you'll also bring up highly targeted ads.

When you're looking to create a new site rather than pick topics that you know have high-paying ads, pick topics that have high interest for you. You'll be able to create better content, and you'll have more users who will return regularly and give your site a solid base.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com

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How to Set Up an Account on Facebook

How to Set Up an Account on Facebook

By Hannah Miller

Posted by Manny Sarmiento - nmx2.com

If you are setting up a Facebook account for the first time, follow these steps and tips to get started:

* Setting up a personal Facebook account

1. Go to facebook.com. You will see a page asking you to either log in or sign up. Fill out the four fields under the Sign Up heading: First Name, Last Name, Your email address, and a password.

* Tip: Many of your friends who are trying to find your profile on Facebook will search for your name, so include the your maiden name, nick name, etc. if you want to make it easy for your old high school friends and colleagues to find you.

* Tip: Put your middle name after a space on the first name field, especially if many people know you by your middle name. Put your maiden name before your last name, using either a hyphen or parentheses.

* Tip: Use an email address to which you will want Facebook updates to be sent. Also, this will be your contact address that friends can see on your profile.

2. Select your gender and date of birth. You need to give your actual date of birth to comply with Facebook guidelines, but if you want to hide that information from your profile, you will have the option to do so later.

3. Click "Sign Up". You will need to type the characters given on the following page to ensure that you are not an automated software program (they can't read the letters in the picture). Click "sign up" again.

4. You now have an account! Now all you need to do is finish your profile and find your friend's profiles and link to them (this is called adding someone as a friend). Facebook will offer to find friends for you, by searching through your email contact list. If they find a Facebook account associated with an email address on your contact list, they'll list the profiles for you so you can add them as friends. To do this, you need to give Facebook your email password that you use to log into your email account to give Facebook access to your email contact list.

If you choose to allow Facebook to find friends for you, type your email password and click "Find Friends." Facebook will not store your password, so you don't have to worry that Facebook will go through your emails.

If you don't want to give your password, or if you don't care to search for friends, just click "skip this step."

5. The next step will ask you to provide your high school, college, and work information to help friends find you. Again you may skip this step if you wish.

6. The next step will ask you to upload a profile picture. You don't have to do this either, and you can load any picture other than one of you if you wish. Again, this will help friends find you when they are searching for people with your name.

7. Now you will be taken to a page with more options. You should be able to navigate through the options fairly easily. You can refer to the help section if you have questions. Be sure to check your email, to confirm your Facebook account and start getting notifications from Facebook! You're ready to start finding and keeping up with friend, load photos, play games, and much more! Start exploring-there's a lot to discover!

Written by Hannah Miller, Director of Online Marketing and Customer Service Rep, Copper.net.

Copper.net is a nationwide Internet Services provider that is all-American owned and operated. Call today, 1-800-336-3318 or sign up online. Check out my blog for this and more great articles! http://www.copper.net/wire

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Twitter Background Dimensions, Sizes and Specifications

Download a Free Photoshop Twitter Template

Posted by Manny Sarmiento - NMx2.com

It is a good idea to create a professional background for your Twitter page or account for several reasons. First, if you understand good marketing then you know that branding is important to create a memory of your company, or what is appropriately called, Top of Mind Marketing or Top of the Conciousness Level Marketing.

A customized Twitter background lets you keep your brand colors, logo and fonts uniform.

Second, you have an opportunity with a customized Twitter background to deliver your marketing message to anyone ho follows you or visits your Twitter page.

Third, is that you can deliver the perception that you are "professional" or an expert. People buy from "experts" or those who they have built relationships with. Creating the perception of professionalism is a must to increase sales and revenue.

So the question I always get when I am lecturing at one of my Social Media University courses is, what should the size of my background be and how do I create one? There are several recommended sizes for Twitter backgrounds. The one thing that you have to keep in mind is that monitor resolution sizes vary. Therefore your background will not be viewed the same on all pcs. Keeping standard monitor and resolution sizes in mind, here are some standard and recommended Twitter background sizes / dimensions / specifications:

Total Size: 1920px Wide X 1200px Tall or 1024px x 768px (Display Area Tall 600px)
You can also use common screen dimensions such as 1280px x 768px etc

Left Bar: Approximately 200px Wide X 600px Tall

Top Bar Accross: 75px Tall x Total Width Above

There are several lines that display on the right side that can also be used for marketing your business. You must repeat the display at least three times so that it is displayed no matter the size the screen resolution. Sample lines start approximately at 900px, 1100px and 1440px from the left.

Images must be smaller than 800k. GIF, JPG, PNG.

The best tool to design your Twitter background is Photoshop. Here is a link to a free photoshop template that you can use as a guideline to design your own Twitter background:

Download a Free Twitter Background Photoshop Template at:
http://www.nmx2.com/twitter.htm

I hope that this information has helped. Please feel free to send me your questions comments and opinions.

If you live in South or Central Florida you can benefit from attending Social Media University, a complete program of Social Media and Internet Marketing tools, sponsored by New Media, New Marketing, Inc., Millennia Atlantic University and the Doral Chamber of Commerce.

Manny Sarmiento - CEO / New Media, New Marketing, Inc.
http://www.nmx2.com

The Secret Social Media Seminar

The Secret Social Media University Seminar

What is your online business dream?

Do you visualize yourself making piles of cash doing what you love?

Can you imagine heaps of traffic coming to your site and buying your product?

You aren't alone.

Millions of people would like to do the same.

And many of them are very serious about succeeding.

So what would you do to succeed?

I am a huge fan of seminars and conferences. In fact, I recommend people kick off their online business by going to a conference or hands-on workshop. It's the best way to minimize mistakes and maximize your start.

If you were going to a conference, who would you want to learn from?

Imagine this "dream-team" lineup...

Mark Joyner
Armand Morin
Jeff Walker
Marlon Sanders
Mike Koenigs
Brad Fallon
Kristopher Jones
Ray Edwards
Dave Taylor
Perry Marshall
Rich Schefren
Mike Filsaime

What would you pay to receive Internet business instruction from this incredible group of instructors.

I know people would pay thousands to receive advice from these people!

Now imagine this...

All twelve together in one place...

... for two weeks

... with NO pitching any of their products

... with up to two hours of brilliant Internet marketing insight on the topics of branding, copywriting, viral marketing, business building, viral videos, traffic generation, social media and more!

Let's face it. If you missed out on this opportunity for even $2000 you would question your own seriousness about your business.

Now I've got some good news and I've got some bad news.

First, the bad news...

The seminar has already taken place.

And not only can you NOT buy a ticket to this serminar, but you never could!

In fact, NO ONE could buy a ticket to this seminar.

It was INVITATION ONLY.

The twelve contestants for my award-winning reality show, The Next Internet Millionaire, were invited to participate in a closed-door seminar from the brightest and best minds in Internet marketing.

They were treated to hour after hour of actual, practical Internet marketing advice that was invaluable.

No one else got to participate. If you weren't a contestant, you didn't get to listen in.

Now here's the good news...

You are NOW invited to enjoy the very same teaching that the contestants on my show did1

In fact, all twelve sessions have now become available in a new online digital format for INSTANT viewing!

The Secret Classroom

This twelve-video package is worth thousands of dollars. There's no question about it.

And up until now, our customers have gladly paid up to $497 to receive a DVD set in the mail containing all twelve sessions.

But now, for the first time ever, you can get INSTANT ACCESS to the entire Secret Classroom series online for less... MUCH less.

The Secret Classroom won't cost you thousands of dollars.

Hours of incredible instruction from Armand Morin, Mike Filsaime and the others won't even cost you $497.

If you go to this site right now, I am going to give you access to a seminar SO exclusive that you couldn't buy a ticket to it for JUST $47!

That's all!

If you are serious about your internet business, you should go right now and begin watching these videos right away.

You will not find this content anywhere else.

And while there are never guarantees of success in anything in life, I believe acting on the information in these videos will put you one step closer to being... the next Internet millionaire.

Go now and get unlimited access to The Secret Classroom.

The Secret Social Media Classroom
Click Here!

Be sure to leave your comments below.

Leverage the Power of LinkedIn to Improve Your Google Ranking

Leverage the Power of LinkedIn to Improve Your Google Ranking

By Luis Olivo

LinkedIn is a network of approximately fifty million business professionals. Most people utilize the LinkedIn network to connect with other professionals and establish business connections. In some ways LinkedIn is similar to Facebook, except LinkedIn is all business and you won't get peppered with Farmville gifts or Mafia Wars loot.

Instead of games, LinkedIn features many different discussion groups with each one focused on a topic. You can join as many groups as you like, participate, connect and network... just remember to keep it professional and get people wanting to know more about you and what you have to offer.

Many professionals use LinkedIn to get connected but don't realize the power of LinkedIn to improve Google ranking. LinkedIn gets decent page ranking in Google. It is a great way to get your name ranked. So when prospects or potential partners Google your name, your information comes up. This gives you control of your name on the web and increases your credibility. You can do this by creating a public profile with full view and also select and create a customized URL with your name. It will also help to utilize your new personalized URL around the web such as in forum signatures, email or in author resource boxes at the end of some of your articles to create back links to your profile and help boost its rank, especially if you have a common name.

Improve Google ranking for your websites such as your blog. LinkedIn allows you to promote three websites. Most people use the default drop down generic categories such as "My Blog", "My Website", "My Company", etc. You can select "other" and customize the name of the link to be more descriptive and include keywords. Make sure your profile is set to full view and you now have customized anchor text pointing to your site from an authoritative website. This helps improve search engine ranking.

While LinkedIn is a great site to network with professionals, if you don't use it to connect, at least utilize the SEO, search engine optimization, value to get your name and website ranking increased with Google and Yahoo.

Luis Olivo teaches and trains home business professionals how to attract leads to themselves using social media, search, video sharing and bookmarking sites.

Visit ExtremeMLM Lead System today and learn marketing secrets that will allow you to take your business to the next level as well as recieve direct coaching and mentoring from Luis Olivo.

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