Innovation - The Secret Of Giant Success

Innovation - The Secret Of Giant Success

By Joel Comm


Surf the Web for more than about five minutes and you'll start to recognize a pattern: there are a small number of great sites that do fantastic things... and a very large number of me-too sites that try to make money by doing the exact same thing.

Now I'm not saying there's anything wrong with those me-too sites. I'm all in favor of competition and sometimes a me-too site can offer features that improve on the original. They might make less money than the original but even if they only make a fraction of the first site's income, that can often be enough for the copycat site's owner.

But when you come up with a brand new idea, you can really clean up.

I've just launched a new site: http://www.500words.com/. The idea is very simple. I've put 500 words on a page and publishers can sponsor a link from that word to their site. The links stay up for two years, give traffic and provide a novel experience for both visitors and sponsors. For a slightly larger fee, publishers can also add their own keywords.

Within three days, 300 of the original words had been sold. I've also been inundated with requests for the script I used to create the site.

I didn't sell those words because they were particularly valuable. I sold them because the site had created a buzz -- and that's what happens when you create a new idea online.

The Web is a very gossipy world. Whenever something new and exciting happens, word gets around very, very fast. Links are posted, emails exchanged and people start asking each other if they've seen your site. In no time at all, you've got more traffic than you could have possibly imagined. That viral marketing is the real power of the Internet.

Coming up with innovative ideas isn't that hard. The idea for 500words.com was inspired by MillionDollarHomepage.com. I saw what I liked about that site, recognized where it was weak and came up with a whole new idea. I didn't put up another sponsored pixel site -- no one would have been interested in that -- I produced something new.

As you're surfing the Web, ask yourself what new ideas you can come up with. Make it exciting and innovative, and you'll generate a ton of interest.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.askjoelcomm.com/ Joel invites you to visit his word site, http://www.500words.com/

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Top-Quality Content -- The Key To A Successful AdSense Site

Top-Quality Content -- The Key To A Successful AdSense Site

By Joel Comm

Google's got a problem. We've all seen it. We've all had to deal with it. We've all been frustrated by it.

Enter a search term at Google and about a quarter to half of the results on the first page will be garbage. A couple of meaningless paragraphs and plenty of ad units and in-your-face banners.

The SEO is excellent. The content is terrible. And you can be sure the revenues are rock bottom too.

I'm not interested in building sites like that, and no one else should be either. They're a waste of time for the publisher and they're a waste of time for users too.

And they're also completely unnecessary.

Creating top quality content -- the sort that builds loyal users and gets ad clicks -- is easy. You don't have to be a Pulitzer Prize-winning journalist to create good articles. And you don't have to write like Hemingway to create Web pages that bring users back.

You just have to write the sort of content that people find interesting. That's all there is to it.

The best judge of whether an article is interesting is you. If you find your content enjoyable to create, there's a good chance that your users will find reading it appealing too.

One of the easiest ways to create interesting content is to write product reviews. Whatever you like to do in your spare time is going to have plenty of products. That's true whether you're playing golf, building home entertainment systems or doing home improvements.

You already know which of those products are the best and which are disappointing.

Write short reviews of the products you own -- or would like to own -- and you'll provide valuable information for users.

And you'll also bring up highly targeted ads.

When you're looking to create a new site rather than pick topics that you know have high-paying ads, pick topics that have high interest for you. You'll be able to create better content, and you'll have more users who will return regularly and give your site a solid base.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.AskJoelComm.com

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