Avoiding Social Media Marketing Failures

Avoiding Social Media Marketing Failures

By John Basilone


If you want to succeed in your SEO or any other business online, it is important that you know the effective ways about social media optimization. Below are some of the tips to help you market you prevent the risks of facing some of the most common social media marketing failures.
• List down all the things that you want to accomplish using your marketing strategy. Some of the things that you may want to include in your objectives are networking, SEO, customer relations, branding, and so many others.
• Always reach out for your target audience. Think like the way your target market does. What are they looking for and most importantly what do they want the most.
• Always give content that has the quality that they want. And see to it that you do it consistently. Consistent quality content is the key to help your social media marketing successful especially when it comes to search engine optimization.
• Do not give more time to marketing. Instead spend more time focusing on your content. If you would give high quality content, you do not have to try hard marketing because it will already do the work for you. You would be surprised to know how your website would become popular simply because you have the right content.
• Never abuse the power of optimization. With the right social media marketing strategies, sooner or later you will become part of the highest rankings in search engines. However, if you over-optimize it would actually do more harm than good in your website. Search engines are now doing some actions on sites who over optimize to prevent it from manipulating the results given by the search engines.
• Instead of giving a link to your site's homepage, link to your About Me section so that they would know more about you first and your website.
• Include resources in your link. People would get tired if they would see that you are promoting your own website again and again. Look for websites that are relevant to yours and include it in your content. Do not even hesitate to include the links of your competitors as well. You might be surprised to know that this can actually be a great way to start networking and interlinking which is very essential in any new website.
• Create a good social network with the other website owners. Those who are in the same niche as yours may be your competitor but it actually does not matter when it comes to marketing social media. They can be your partners by exchanging links, joining online ventures together, and so many more possibilities. Other than exchanging links, you can also exchange comments at the same time.
Author enjoys writing on wide range of topics and recommends SEO Houston for Social Media Marketing services. You may visit for more details.

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Posted by:  Manny Sarmiento - http://www.nmx2.com/





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Social Media Marketing Plan

Social Media Marketing Plan
By Simon J. Maselli

Do you know how to Leverage your social media marketing plan to maximize your business exposure to the internet?

Social networking is the latest revolution in online advertising and it continually surprises me how few leverage its potential. It is relatively simple to set up and once you reach critical mass, the results from social media marketing are awesome.

Read on to find steps on setting up your social network.

1. Set up a business page on Facebook. This is relatively simple to achieve. Sign up to Facebook and set-up a personal page. You would then set up your social media marketing page by establishing either a group or a page. My personal recommendation is to set up your social media marketing plan as a page. Complete as much information in the business information tabs as possible and remember to link back to your main website.

2. Set up a profile on twitter. Go to the Twitter home page and select "New User". Twitter is currently the fastest growing community on the internet. Complete the relevant information and verify your account. The next step is to search twitter for users interested in similar ideas as your business. There are a number of options you can target your social media marketing prospects, from your contacts lists to keyword searches. Take your time and add as many new contacts as time permits.

3. Visit LinkedIn and make a new profile. Linked in often gets users searching for individuals/business for work so it is key to make sure that you completely fill out the details required for a complete profile. This will leverage your social media marketing opportunity and ensure your LinkedIn prospects know what you are about.

4. Join Digg and begin to submit the pages of your website to the Digg Community.

5. Join StumbleUpon and submit pages from your website. This is one of the largest source of traffic early in your websites development and it is important that you maximise the power this resource has to offer to leverage social media marketing.

6. Add buttons to your website that will enable you to link from your website to each of these to your Social networking profiles. there are widgets and banners available at each of the Social Network Marketing sites that you can simply cut and paste into your website to Leverage the Power of this Medium

If you follow these 6 steps to Social Media Marketing you will be well on your way to leveraging the power of this marketing strategy.

Simon Maselli is a Progressive, innovative, energetic and diversely experienced Entrepreneur, and Professional Deal Maker with more than 16 years success as a Leader/Project Manager on multi-million dollar projects with some of the top ASX listed companies in Australia.

As a Social Media Specialist and expert in the field of Personal Branding who focuses on Return On Investment by boosting your personal and business presence, Simon gets Results

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Posted by: Manny Sarmiento - http://www.nmx2.com

New Media and New Marketing in the New Internet World

Times have changed. We are now in an era of "New Marketing". An internet world where you cannot sell anything to anyone. A world where people buy from you because you have built a relationship and where they trust you, believe in you and perceive you as an "expert".

In order to market your products and services in this "New World", you must build relationships. Social Media Marketing (SMM) gives you the tools to accelerate this relationship building, but does not completely replace person to person marketing, where building relationships is also the key to growing your business, increasing your sales and maximizing your profits.

I have created a simple formulas for "Building Relationships" online and offline. This acronym was created with the help of one of my Social Media University students, Joe Garafolo, who realized that the three steps that I outline for building relationships spelled out this simple acronym. The acronym helps me program my students to remember how to build relationships.

In order to build relationships you must fill up your marketing efforts with G.A.S.

• First: Give away your knowledge.
• Second: Answer Questions
• and Third: Solve problems

If you think about it, why do people search Google and enter your web site? Because they are either looking for knowledge and/or questions, or they are trying to solve a problem they currently have. Can you think of any other reason they visit your web site? Don't answer... it's a pronounced "no". They come to the web or your web site looking for G.A.S. Your job is to pump the G.A.S.

Finally, when trying to figure out what to update (write) on Facebook, Twitter, LinkedIn or any other Social Media Marketing engine, remember to write something that "Builds Relationships". Write something that shows your expertise and knowledge and helps the reader gain that knowledge or wisdom. Write an update that anticipates and answers the reader's questions. Or think about what problems you solve for your clients when they purchase and use your product or service and post an update that teaches or shows them how you solve their problems.

Everything you write or send your clients or potential clients, online or offline, should fit into the "Building Relationships" model of G.A.S. Give of your Knowledge, Answer Questions and Solve Problems. Building Relationships is the "New" and only way to market your products or services in the "New Marketing" world. Give it the G.A.S. and you will enjoy new prosperity in your business.

Manny Sarmiento - SMMM
"The Social Media Marketing Magnet Man"

http://www.nmx2.com
http://socialmediauniversity.blogspot.com
http://www.linkedin.com/in/mannysarmiento

If You Are Not Social Bookmarking, You're Not Social Media Marketing

"If You Are Not Social Bookmarking, You're Not Social Media Marketing"

I have atended over 50 seminars, workshops, teleseminars and webinars about Social Media Marketing. Only 2 of them mentioned Social Bookmarking. This reaffirms that there are many so-called "Social Media Marketing Experts" who have no idea what they are talking about!

Social Bookmarking must be an integral part of your social media marketing strategy, if you want to see real results. Social Bookmarking serves multiple purposes; first, it can create real "dofollow" backlinks to your web site. Backlinks are important in increasing your rankings on Google and other search engines.

Second, Social Bookmarking can get you found on Google, Yahoo and Bing because... well, Google won't tell us why, but you will find bookmarked links for your website, YouTube video, blog and other links on Google results. As Nike says, "Just Do It". You will see the results in search engine searches.

Which Social Bookmarks should you use? I recommend, in order of importance, Propeller, Technorati, Digg, StumbleUpon, Delicious and Reddit. Propeller shows up often in search results on Google.

What should you bookmark? Bookmark as much as possible all of your other "Viral" accounts. For example, bookmark your YouTube.com video from your own YouTube.com channel (account). Bookmark your Blog, especially on Technorati.com (make sure that you have "claimed" your blog on Technorati). This is a secret - bookmark your Facebook account and your Twitter account. Get the RSS from Twitter on the RSS icon.

Last but not least, bookmark other people's stuff. If you like an article on someone else's blog, bookmark it on your accounts. Found interesting web sites while searching your subject matter? Bookmark it! You must open accounts in these Social Bookmarking sites in order to bookmark and see results.

Bookmark as often and as much as possible. The more you bookmark, the greater your results! Use SocialMarker.com to make it easier and faster.

Start Social Bookmarking today! Start seeing results today!

Manny Sarmiento - Social Media MagnetMan
New Media, New Marketing, Inc.
http://www.nmx2.com
http://www.linkedin.com/in/mannysarmiento