Innovation - The Secret Of Giant Success

Innovation - The Secret Of Giant Success

By Joel Comm


Surf the Web for more than about five minutes and you'll start to recognize a pattern: there are a small number of great sites that do fantastic things... and a very large number of me-too sites that try to make money by doing the exact same thing.

Now I'm not saying there's anything wrong with those me-too sites. I'm all in favor of competition and sometimes a me-too site can offer features that improve on the original. They might make less money than the original but even if they only make a fraction of the first site's income, that can often be enough for the copycat site's owner.

But when you come up with a brand new idea, you can really clean up.

I've just launched a new site: http://www.500words.com/. The idea is very simple. I've put 500 words on a page and publishers can sponsor a link from that word to their site. The links stay up for two years, give traffic and provide a novel experience for both visitors and sponsors. For a slightly larger fee, publishers can also add their own keywords.

Within three days, 300 of the original words had been sold. I've also been inundated with requests for the script I used to create the site.

I didn't sell those words because they were particularly valuable. I sold them because the site had created a buzz -- and that's what happens when you create a new idea online.

The Web is a very gossipy world. Whenever something new and exciting happens, word gets around very, very fast. Links are posted, emails exchanged and people start asking each other if they've seen your site. In no time at all, you've got more traffic than you could have possibly imagined. That viral marketing is the real power of the Internet.

Coming up with innovative ideas isn't that hard. The idea for 500words.com was inspired by MillionDollarHomepage.com. I saw what I liked about that site, recognized where it was weak and came up with a whole new idea. I didn't put up another sponsored pixel site -- no one would have been interested in that -- I produced something new.

As you're surfing the Web, ask yourself what new ideas you can come up with. Make it exciting and innovative, and you'll generate a ton of interest.

Joel Comm is The Internet Revenue Expert. Online for over 20 years, Joel teaches people how to make money in the digital age. The recognized authority on Google AdSense, Joel teaches how to multiply your AdSense income at The AdSense Code. To ask Joel Comm a question about making money online, visit http://www.askjoelcomm.com/ Joel invites you to visit his word site, http://www.500words.com/

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Posted by Manny Sarmiento - http://www.nmx2.com/

New Media and New Marketing in the New Internet World

Times have changed. We are now in an era of "New Marketing". An internet world where you cannot sell anything to anyone. A world where people buy from you because you have built a relationship and where they trust you, believe in you and perceive you as an "expert".

In order to market your products and services in this "New World", you must build relationships. Social Media Marketing (SMM) gives you the tools to accelerate this relationship building, but does not completely replace person to person marketing, where building relationships is also the key to growing your business, increasing your sales and maximizing your profits.

I have created a simple formulas for "Building Relationships" online and offline. This acronym was created with the help of one of my Social Media University students, Joe Garafolo, who realized that the three steps that I outline for building relationships spelled out this simple acronym. The acronym helps me program my students to remember how to build relationships.

In order to build relationships you must fill up your marketing efforts with G.A.S.

• First: Give away your knowledge.
• Second: Answer Questions
• and Third: Solve problems

If you think about it, why do people search Google and enter your web site? Because they are either looking for knowledge and/or questions, or they are trying to solve a problem they currently have. Can you think of any other reason they visit your web site? Don't answer... it's a pronounced "no". They come to the web or your web site looking for G.A.S. Your job is to pump the G.A.S.

Finally, when trying to figure out what to update (write) on Facebook, Twitter, LinkedIn or any other Social Media Marketing engine, remember to write something that "Builds Relationships". Write something that shows your expertise and knowledge and helps the reader gain that knowledge or wisdom. Write an update that anticipates and answers the reader's questions. Or think about what problems you solve for your clients when they purchase and use your product or service and post an update that teaches or shows them how you solve their problems.

Everything you write or send your clients or potential clients, online or offline, should fit into the "Building Relationships" model of G.A.S. Give of your Knowledge, Answer Questions and Solve Problems. Building Relationships is the "New" and only way to market your products or services in the "New Marketing" world. Give it the G.A.S. and you will enjoy new prosperity in your business.

Manny Sarmiento - SMMM
"The Social Media Marketing Magnet Man"

http://www.nmx2.com
http://socialmediauniversity.blogspot.com
http://www.linkedin.com/in/mannysarmiento

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If you are serious about your internet business, you should go right now and begin watching these videos right away.

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